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Contract Senior Public Relations Manager, EMEA

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Contract Senior Public Relations Manager, EMEA

The Bungie Publishing Team is looking for a seasoned Senior Public Relations Manager to help build, lead and execute innovative communications campaigns in Europe. In this role, you will partner closely with territory marketing leadership to align on commercial objectives for the business and create curated campaigns customized to the local markets that deliver impactful, earned editorial media coverage in traditional and new media channels while fostering relationships and partnerships with content creators and influential ambassadors to generate high-engagement activations.

In this role, you will also work closely and collaboratively with the Bungie HQ team to ensure that all local activities directly drive commercial goals, aligns with the global public relations strategy, are integrated into the global go-to-market plan, and delivers on global franchise priorities.

The ideal candidate should be a flexible, motivated self-starter who can adapt quickly to changing factors in a fast-paced, deadline-driven environment while staying focused on the objective, and work independently while contributing to the goals of the team.

Estimated Duration: 12 Months

Responsibilities

  • In close collaboration with the Bungie HQ team and territory marketing leadership, develop, manage and execute creative and strategic PR highly impactful to the local markets and integrated media campaigns that set a gold standard for the industry
  • Manage 1-2-1 local press and creator relationships and identify established and up and coming new media and creators, including content creation programs in the region
  • Manage regional press and influencers at local and international media events
  • Clearly articulate how to leverage and/or adapt global strategy or opportunities to drive local engagement
  • Propose, develop, and manage the execution of local-specific ideas and initiatives to complement the existing strike plan
  • Manage European regional PR budgets with the local Marketing Directors
  • Represent European needs in the Global PR agenda, highlighting key issues upwards in the organization for discussion and resolution
  • Compile and deliver press coverage reports and prepare detailed measurement of campaign ROI
  • Compose accurate, well-written press materials specific to the local market
  • Help coordinate PR efforts between different departments within Bungie
  • Manage external agencies to assist in executing successful campaigns for communications support and analytics tools
  • Develop and maintain a thorough understanding of the broader EU media landscape, including social media platforms, industry influencers, audience insights and community pressure points, and provide regional insights to the wider business

Required Skills

  • 7+ years of relevant experience in gaming, technology, or entertainment companies
  • Deep experience with the European market and able to optimize global communications strategy to create locally-tailored plans and make recommendations custom to the region
  • Proven success creating custom campaigns with a broad range of influential media and creators that are specific to the region
  • Ability to quantify results with sophisticated data analysis and metrics
  • Experience finding creative solutions to unplanned challenges and changing objectives

Nice To Have Skills

  • Deep familiarity with the Destiny franchise and its online player communities
  • Experience with enterprise scale live operations, games as a service, MMO, and mobile and companion experiences
  • Multilingual capabilities in European languages