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Destiny Franchise Marketing Director, North America

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Overview

The Destiny Franchise Marketing Director leads the creative development of Destiny’s marketing strategy, assets, and executions, and is responsible for the successful execution of Destiny's global marketing plan, including:

• Marketing Creative Vision Strategy
• GTM and AOP Planning
• Marketing Campaigns
• Key Marketing Initiatives
• External Partner Agencies

This role is also responsible for ensuring strong communication and alignment with non-marketing teams, including awareness and buy-in with any and all teams required to successfully bring our products and services to market.

This role is ultimately accountable to the Destiny General Manager and works as a key contributing member of the Destiny Business Unit as a champion of strong consumer insights and analytics to maximize marketing impact, customer satisfaction, and franchise profitability.

With the uncertainty and rapidly changing circumstances surrounding COVID-19, most positions at Bungie are expected to onboard and work from home for a significant portion of 2021. In 2022, most Bungie employees will adopt a flexible schedule working from home part time (outside of positions identified as either 100% onsite or fully remote in WA/CA). Currently only a select range of positions are available for full-time remote work in CA or WA (please review location for details). Prospective employees located outside of CA or WA will need to establish WA state residency within 45 days of a start date. Bungie’s work from home, flexible work schedule, and remote policy is subject to change at the company’s discretion.  

RESPONSIBILITIES

  • Work with the International Marketing Director and the Publishing Leadership Team to plan, develop, and execute the marketing plan
  • Build and lead the core team of marketing experts that serve and execute against the Destiny franchise marketing goals and objectives
  • Work with the Destiny 2 Leadership Team and development groups to develop in-depth product and customer knowledge and product expertise throughout the marketing organization
  • Champion a shared vision, marketing and sales KPIs, cross studio alignment, and effective communication across multiple disciplines, including product development, brand marketing, community, and PR
  • Work with brand, community, and public relations to develop and deliver Destiny’s communications, community, influencer, and customer support strategy
  • Ensure international teams are integrated into planning and execution, and have the autonomy and resources to deliver regional marketing excellence and success
  • Help adopt & approve the marketing technology required to define, assess, and refine the performance of our marketing activity
  • Champion actionable consumer insights, market trends, and player behaviors to answer key franchise questions, surface new opportunities, and represent our customers for key, franchise level decisions
  • Help identify and resolve key franchise level risks that impact customer satisfaction, communications, and key marketing initiatives
  • Help build and foster strong relationships with key partners, agencies, vendors, consultants, and industry experts

REQUIRED SKILLS

  • Experience building marketing strategies and executing tactical plans
  • Proven track record of successfully taking new products to market and marketing an ongoing live service
  • Ability to lead, manage, and influence large and diverse teams of people, including creative teams
  • Experience working with consumer insights and analytics teams
  • Experience working with platform, licensing, marketing, and other key business partners
  • Industry expertise, including expansive knowledge of large player communities and an enthusiasm for videogames
  • Excellent communication skills, including public speaking
  • Excellent Microsoft Office skills and advanced proficiency in PowerPoint

Bungie provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.